Kindness and Reciprocity

Pay It Forward

I believe that giving to others in our community ultimately helps us all. A well-intentioned act of kindness tends to be reciprocated or passed on, starting a cycle of Paying It Forward. Being nice to someone without expecting anything in return leads to happiness and personal satisfaction. But I think there is more to it than just good vibes.

Proceeds from The Altruistic Capitalist Indiegogo campaign were donated to these organizations

Gratitude and Reciprocity

Random acts of kindness that create this need to reciprocate tend to have a viral effect. People imitate prosocial behavior, so when we receive or perceive kindness, we tend to feel more generous and behave more kindly towards others. Think about tip jars at a local coffee shop or donation baskets that are passed around — we tend to give as much or more when we see others give.

Photo by Christina on Unsplash

Mutual Economic Benefit

The initial act of kindness that is paid forward and results in economic benefit for society follows a long chain. We want immediate gratification for our actions, and the impact of kindness is not always immediately apparent. We tend to donate to emergency relief where we can see suffering alleviated immediately. Companies tend to work more with universities than primary schools because university students are closer to entering the workforce. But even if we can’t see the immediate effect, we should believe that giving to education and causes that reduce poverty and homelessness leads to mutual economic benefit. Happier communities with high solidarity lessen the burden on our healthcare and social welfare systems.

Photo by Mei-Ling Mirow on Unsplash

Authors Note:

The first year post-publication has been filled with guest-speaking on podcasts and delivering seminars and workshops. I invested time in providing meaningful content through newsletters and articles: my readers trusted me in supporting my work, and I hope I have not betrayed that trust. While it was challenging at times to create, I learned dedication to my craft and loyalty to my readers and maintained integrity in my work.

Who is Lynn?

Lynn Yap is the author of The Altruistic Capitalist and founder of Actv8 Network, an organization focused on increasing the inclusion of women in technology and innovation. She is passionate about working with businesses to do good for people and the planet. Follow her on Instagram @altruisticcapitalist or sign-up for updates at See her in action here:



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Founder of Actv8 Network to increase the inclusion of women in tech. Author of The Altruistic Capitalist, about creating sustainable and prosperous businesses.