Is This It?

What Will You Give Up Sundays For?

Google “what is my purpose?” and you will see pages of results of books and how-to recommendations. Many struggle with pinpointing what they want to do with their life and what they are passionate about. Some may not even be sure what they are good at. Many say they want to impact and help others but don’t know how to do that.

What Do They Say When You’re Not in the Room?

Imagine your obituary or retirement party. The people closest to you from home and work are celebrating your life. What do they say?

Photo by Toa Heftiba on Unsplash

How Might You Rewrite Your Job?

We all have parts of our job that are less enjoyable than others. As a researcher, one part of your job is to perform the analysis and produce the report. The second part is to present the insights and sell the report to clients. The latter may be less enjoyable than the former — but for the analysis to have an impact, the latter may be a necessary evil. Writing is pleasant for me, but editing is less so. Looking at your job in this way could make some tasks more bearable.

Job Task Mapping | The Altruistic Capitalist

Reframe and Shift

Task mapping can also help you see where your tasks align with the organization’s goals. You may not be accountable for growing sales or improving profitability. But perhaps the weekly reports that you produce could help others in making the right decisions that impact the P&L. Connecting daily tasks to the organization’s bigger picture can also help you feel more engaged.

Who is Lynn?

Lynn Yap is the author of The Altruistic Capitalist and founder of Actv8 Network, an organization focused on increasing the inclusion of women in technology and innovation. She is passionate about working with businesses to do good for people and the planet. Follow her on Instagram @altruisticcapitalist or sign-up for updates at See her in action here:



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Founder of Actv8 Network to increase the inclusion of women in tech. Author of The Altruistic Capitalist, about creating sustainable and prosperous businesses.